How to launch a private label açaí base: from brief to first run

A private label açaí bowl base is açaí sold under your brand rather than the maker's: on your café counter, in your retail freezer, or in your foodservice range. This guide walks through how such a project usually runs, step by step. Formats, minimums, label options and lead times vary by project, so every number that matters is confirmed in your quote, not here.

Comparing models, formats and checklists first? Start with our açaí bowl private label guide.

1. Pick the base: sorbet or pulp

Scoopable sorbet is the quickest route to a branded bowl base: the product already exists, and your label goes on it. Terrapure offers private label açaí sorbet built on Açaí Scoop, in Traditional and Açaí with Guaraná. It is dairy free and egg free, not sold as organic, and Açaí with Guaraná contains caffeine.

Frozen pulp suits brands that blend their own recipe. Terrapure's organic frozen açaí pulp comes in 1.5 kg pots and 10 kg pails, with the organic certificate available on request. Private label interest for pulp is discussed in the quote: see private label açaí.

Not sure? What is an açaí base? compares the two.

2. Write the brief

• Brand name and where it will be sold (café, retail, foodservice, export).
• Base and flavour: Traditional, Açaí with Guaraná, or pulp.
• Tub or pack size: sorbet Traditional in 10L, 5L or 2.6L; Guaraná sizes confirmed with your quote; pulp in 1.5 kg or 10 kg.
• Estimated volume for the first order and per year, and how often you will reorder.
• Countries of sale, because they decide label language and wording.
• Target launch date.

Send it through the quote form; the private label option is pre-ticked from that link.

3. Specification sign-off

Agree the specification before you design around it, including how your customers will meet the base: scooped from your freezer, or blended with your recipe. Samples are not currently available.

4. Label artwork

Terrapure sorbet tubs are lined cardboard frozen tubs with a self-adhesive label, so private label usually means your artwork on that label. Confirm with your supplier:

1. the label size and the artwork file format required;
2. who writes and checks the mandatory text (ingredients, allergens, net quantity, storage, business name and address) for each country of sale;
3. the caffeine wording for Açaí with Guaraná;
4. the minimum label run and how long printing takes.

Avoid claims you cannot document. For example, do not call the sorbet organic: it is not sold as organic.

5. Quote and first run

The quote sets out price, minimum order, label run, pallet build, Incoterms, lead time and documents. Read it against your brief, then place the first order. Plan frozen storage at -18°C at your end before it ships, and check the first delivery with our receiving checklist.

6. After launch

Track sell-through per size before you widen the range. If the 2.6L tub moves fastest in retail and the 10L at counters, reorder accordingly. Our private label açaí sorbet buyer guide covers range and positioning.

Questions buyers ask

Where do I start a private label açaí base project?

Start with a brief and the spec sheets. Terrapure offers private label açaí sorbet built on Açaí Scoop, and private label interest for organic frozen pulp can be raised in a quote. Formats, minimums, label options and lead times are confirmed in the quote.

What tub sizes can carry my brand?

Açaí Scoop Traditional comes in 10L, 5L and 2.6L tubs. Açaí with Guaraná sizes are confirmed with your quote.

Can my private label sorbet be called organic?

No. Açaí Scoop sorbet is not sold as organic, so a private label version should not be labelled organic.

What are the tubs made of?

Lined cardboard frozen tubs with a self-adhesive label.

How do I start?

Send a brief through the quote form with base, flavour, size, volume, countries of sale and launch date.

Start a private label quote

Related: private label açaí sorbet · private label açaí · private label sorbet buyer guide · what is an açaí base? · Açaí Scoop